PR is a powerful strategy to get the word out about you and your company to the public and media. Many people struggle with how to use PR effectively so that they can obtain media appearances, articles in newspapers, etc.
On this episode, Lisa talks about staying the course and shares a brand new social media sharing tool. She also talks with Kerri Walker about the benefits of using PR and how to be successful with it.
Kerri Walker, PR Consultant & Coach based on the south coast in the UK. Kerri manages PR campaigns for big name brands, acts as the PR department for creative agencies and coaches business owners of all sizes to DIY their PR like a pro.
If you’re running a business your main goal should be to get your brand in front of as many people as you can. Visibility will get you more press, opportunities, clients and ultimately more income.
Sounds simple enough right? Wrong!
You see the online world is overcrowded. There are more entrepreneurs entering the online space than ever.
You’re producing weekly blog posts, creating phenomenal products/programs, and working till the wee hours in the morning (if you are you need to be practicing self care) and still nobody has a clue that your brand exists.
And so your customer/client roster will continue to grow spider webs and you’ll continue not earning nearly as much as you know you’re worth.
So how do you stand out so that your brand can go from unknown to sought after and get more opportunities and make more money?
Here are five ways to get your brand noticed:
1. Be authentic.
Stop trying to copy what you see everybody else doing and be you. If you see the crowd doing something do something different. Speak to your tribe in your own voice, with your own look, with your own personality. Simply be real.
2. Give good value.
Don’t worry about giving away too much info, too many samples, too much goodness. The better the sample the more they’ll want more and spread the word about your brand.
Have you ever had a sample of some really good wine, or really great tasting food? Not only do you want to buy the whole shabang but you tell your momma and everybody about it right? Do the same for your brand.
3. Be everywhere.
This is huge. You need to be everywhere your potential client is. Now listen, you can’t really be fully present on every social media outlet but you need a presence on them.
Choose two social networks that your going to focus on and be present.
Join groups, do guest posting, reply to blog posts, join movements, you get the picture.
4. Be a leader.
Don’t be the last to join a trend be the first to start one. (tweet this!)
This will put you light years ahead of many and will have people flocking to you for how to information.
Speaking of trends, are you on Periscope? I started scoping last week and I love it. Here’s a trend worth jumping on now before it becomes saturated. Follow me @boldnewbiz.
5. Network like crazy.
Whether in person or online you need to get your brand name out there. Introduce yourself to people, tell them what you do and find out what they do and how you might be able to help them.
Remember implementation is key! Which of these five do you need to begin right away?