Building an email list is one of the first things on your checklist as an entrepreneur. Whether you sell a physical product or services, you need a way to stay in touch with current and potential customers. The easiest way to accomplish this is to create a free offer.
In this episode, I share the steps you need to create a freemium offer so you can grow your email list.
Resources mentioned in this episode:
Ask Lisa (get your business/marketing questions answered)
Anyone with an online business knows that the money is in the list. We are dependent on email marketing service (ESP) providers to house our list names and distribute our newsletters, promos, and notices.
So what happens if your ESP shuts down?
Aweber and Get Response are two of the largest ESP’s in the online marketing industry and they both have had server attacks which caused them to shut down for several days.
A shut down from an ESP means that noone can get on your list, you can’t access your list, no broadcasts or emails can be sent out…you get the picture right?
So what do you do to avoid losing contact with you list?
Sign up for a back up email service provider. If you are using Aweber or Get Response, Mailchimp is a wonderful FREE back up option.
Download a copy of your email list on a weekly basis. If necessary you can import the list to your back up and stay in contact with you people.
Copy your initial autoresponders from your current ESP and set up them up with your backup service. This way you can change your sign up form to point to your new ESP and avoid missing out on any valuable list building opportunities. Once your current ESP is back up and running you can manually enter any new list members.
Pay attention. You should verify that everything is up and running with your service providers daily. Not doing so could cost you money.
I would suggest you getting a backup plan in place as soon as possible.
See you at the top!
Has your email service provider gone offline? Share your backup plan with us.
Always say “please and thank you”. Have you heard that before? Only a gazillion times as a child right? So why are you forgetting you manners in your business?
Listen we all know trying to build an online business takes a lot of work and for that reason it’s very easy to get caught up in the steps. Maybe you have a list of five things you must do a day to build your list. Or perhaps you have three social media building steps you do daily to drive traffic.
Everything you do to build your business is important but if you forget your manners none of it matters.
Remember to thank your customers and potential clients regularly. People love to be recognized and feel appreciated.
When someone subscribes to your newsletter – say thanks. When someone signs up for a bonus offer – say thanks. When someone joins your fan page on FB – say thanks. When someone follows you on Twitter – say thanks. When you reply or send an email – say thanks. When someone comments on your blog – say thanks. When someone tags you on FB or mentions you on Twitter – say thanks. When someone gives you good or bad feedback – say thanks.
Every step of the way say thanks.
Take the time to thank them for taking time out of their busy day to connect with you. A simple thank you will generate more business.
A Unique Thank You Idea
I love to send personal handwritten cards to new clients for signing up for my program or service. This adds a personal touch and eliminates the automation of online marketing.
By the way, thanks for reading.
Do you have some unique ways to say thanks? Please share below, I’d love to hear them.
NOT SURE WHAT YOU SHOULD BE DOING TO GROW YOUR BUSINESS?