Want to use your blog to gain street cred so you can be the go to person?
I’ve put together ten ways you can use blogging to stand out as an expert, this can be a game changer for your business. Take a listen below to today’s podcast episode to find out how to use blogging to stand out as an expert.
Listener question on this episode:
What do I do when I don’t love what I’m doing in my business anymore?
Resources mentioned in this episode:
Ask Lisa (to have your question featured on an upcoming episode)
Deciding on the perfect blog post length can be challenging. Depending on who you ask, you will hear a range of 300 – 3,000 words for the perfect blog post size.
How Long Should Make Your Blog Posts?
If you google “blog post length” you are likely to find varying advice from blogging experts saying that your blog posts should be longer, or shorter. Some gurus even say that they should be broken up into bite-sized pieces of information. This conflicting info can make your head spin.
As you may have already figured out, there is no magic number that guarantees the best results. To be honest, asking how long a blog post should be is almost like asking how long your conversations with other people should last. Sometimes you only need to say a few words; sometimes you have a really deep, long talk. At the end of the day, it’s all about how much you have to say.
Blog Posts Are Like Conversations
There will be times when you just want to share a quick message, tip or how-to. If this is the case, try to keep your posts at a minimum of 300 words, throw in a pretty picture, and a really good headline and call it a day.
There will be times when you may want to go a little deeper. Perhaps you want to share examples, break down a topic and really give your readers tons of juicy information. When the time calls for a longer more in depth blog post, come up with a great blog post idea and make it as long as you need to.
The benefit of longer posts is that they help establish you as the go-to expert/authority in your niche. The better the content the more likely your post will be shared via social media. Keep in mind that longer posts give search engines tons more text to go through and so you’ll have more opportunities to rank for long-tail keywords.
Do A Mix Of Blog Post Types
To make your blog content a bit more organic, the best advice I can give you is to do a mix of long and short blog posts. You also need to avoid forcing yourself to stick with a specific word count when you are writing, that can stump your creative flow and stop you from creating good stuff. If you don’t have tons to say, keep it short and sweet.
Then on the posts that you really seem to have tons to say about, write your heart out. Now the trick with longer posts is to make sure you break it up into small paragraphs (as I’ve done with this post). You also should add subheadings and bullet points to make your content easier to read and keep your readers on track. This way scanners (people like myself who like to skim first) can get an idea of what the content is really about before committing to spend their time reading the whole post.
Now if you love to write and find that you often write a few thousand words, you may want to break your post into several smaller posts instead. This will help your readers from feeling like they are drinking from a fire hose, while consuming your content. Link from one part of the series to the next to make it easy for your blog readers to follow along.
If you find you get more traction from your short posts, you may want to do more of them. On the other hand, if you’re getting more interaction and social media shares from your longer posts, you may want to combine some of your shorter blog post ideas into one longer post.
Now it’s your turn: What’s the average length of your posts?
Building an email list is one of the first things on your checklist as an entrepreneur. Whether you sell a physical product or services, you need a way to stay in touch with current and potential customers. The easiest way to accomplish this is to create a free offer.
In this episode, I share the steps you need to create a freemium offer so you can grow your email list.
Resources mentioned in this episode:
Ask Lisa (get your business/marketing questions answered)
Here are five types of content that can engage your audience, boost traffic and attract your dream client.
By now I’m sure you’ve heard the expression “content is king”. I know it sounds so cliché but it’s true.
Make it a point to create masterful content from the very beginning so that the foundation of your business will be sound. Think of it like this, when you produce content of any form, you should take care to put out quality over quantity.
The idea is that you create content that allows you to showcase your knowledge and claim your expertise in your chosen niche. Let’s face it, it hard to hear the music if everyone is talking so you’d better make sure your music can drown out the chatter. Make sense?
The content you produce should provide valuable information that attracts your ideal client. The bonus for knock out content is that it can be repurposed to create products, programs, etc. and it has the potential to catch the eye of bigger brands and influencers.
WHAT IS CONTENT?
Written form – blog posts, ebooks, newsletters, white papers, courses
Audio form – mp3, podcast, audio book. teleseminar
Video form – YouTube, podcast, webinar, etc.
Visual form – graphic quotes/tips, infographics, charts
Once you have an idea you need to decide which type of content you want to put out into the world.
Here are five types of content you can create to attract your ideal client:
1. Epic Social Media Posts
This type works best for Facebook and Instagram in particular, this is a phenomenal way to catch the eye of a potential client. Be sure your post is long form and teach, rant, talk on a subject or topic in your niche.
This is a terrific way to spark up engagement via social media and stand out as an expert.
2. Live Stream Video
Periscope, Google Hangouts and FB Live are incredible tools you can use to showcase your knowledge.
Use these live stream platforms to teach, showcase a product, answer questions and engage with your audience.
3. Blog/Vlog Posts
Blogging is not dead! Come up with a juicy headline and create a value filled written blog or vlog post on your topic.
Start talking into your mic or headset and record a short audio on a topic directly related to your niche. You can even transcribe your written blog posts for those who are on the go and don’t have time to read.
Quote graphics and informative infographics are a terrific way to get in front of a potential customer. Use these across various social media platforms.