SP36: Winning Pricing Strategies

spark and profit podcast episode 36

Determining the right price for products, programs and services can be overwhelming.  Should you price low or high?   Should you include prices on your website for services or not?

On this episode, I share my winning pricing strategies which include whether you should price high or low, whether you should include prices on your website and access to a free training “How To Price To Sell”.

Resources mentioned in this episode:

FREE TRAINING: How To Price To Sell

Spark and Profit Lounge (my private Facebook community)

THANKS FOR LISTENING!

Thanks so much for joining me for this episode of the Spark and Profit Podcast.

Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please be sure to share it using either the social media buttons you see in the podcast player or at the side of the post.

Also, please leave an honest review for The Spark and Profit Podcast on iTunes.

Ratings and reviews are extremely helpful and very much appreciated! They really matter in the rankings of the show, and I read each and every one of them.

Have a question you’d like answered on the podcast? Head on over to Ask Lisa and share it with me.

And finally, don’t forget to subscribe to the show on iTunes to get automatic updates.

Until next time!

 

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5 Types of Awesome Content That Will Attract Customers

5 Types of Awesome Content That Will Attract Customers

5 Types of Content

Here are five types of content that can engage your audience, boost traffic and attract your dream client.

By now I’m sure you’ve heard the expression “content is king”.  I know it sounds so cliché but it’s true.

Make it a point to create masterful content from the very beginning so that the foundation of your business will be sound.  Think of it like this, when you produce content of any form, you should take care to put out quality over quantity.

The idea is that you create content that allows you to showcase your knowledge and claim your expertise in your chosen niche.  Let’s face it, it hard to hear the music if everyone is talking so you’d better make sure your music can drown out the chatter. Make sense?

The content you produce should provide valuable information that attracts your ideal client.  The bonus for knock out content is that it can be repurposed to create products, programs, etc. and it has the potential to catch the eye of bigger brands and influencers.

WHAT IS CONTENT?

Written form – blog posts, ebooks, newsletters, white papers, courses

Audio form – mp3, podcast, audio book. teleseminar

Video form – YouTube, podcast, webinar, etc.

Visual form – graphic quotes/tips, infographics, charts

content ideas free pdf

FIRST STEPS

The first step for creating content is to come up with a juicy idea about your topic or niche

Once you have an idea you need to decide which type of content you want to put out into the world.

Here are five types of content you can create to attract your ideal client:

1. Epic Social Media Posts

This type works best for Facebook and Instagram in particular, this is a phenomenal way to catch the eye of a potential client. Be sure your post is long form and teach, rant, talk on a subject or topic in your niche.

This is a terrific way to spark up engagement via social media and stand out as an expert.

2. Live Stream Video

Periscope, Google Hangouts and FB Live are incredible tools you can use to showcase your knowledge.

Use these live stream platforms to teach, showcase a product, answer questions and engage with your audience.

3. Blog/Vlog Posts

Blogging is not dead! Come up with a juicy headline and create a value filled written blog or vlog post on your topic.

4. Audio

Start talking into your mic or headset and record a short audio on a topic directly related to your niche. You can even transcribe your written blog posts for those who are on the go and don’t have time to read.

5. Graphics

Quote graphics and informative infographics are a terrific way to get in front of a potential customer. Use these across various social media platforms.

DOWNLOAD YOUR 25 BRILLIANT CONTENT IDEAS WORKSHEET

Your turn:  What kind of content have you been creating and what has attracted the most clients for you?

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SP35: Turning Your Trials Into Triumphs with Nekisha Michelle Kee

Spark and Profit Podcast

Nekisha Michelle, MSW Doyenne of Soul Love & TV Personality helps women heal hurts caused by love and foolproof their relationships.  It is her mission to share her sacred love diamonds that as a result of years of her own healing from betrayal, personal and professional experiences and her willingness to follow the wisdom of the divine creator.  Nekisha is a life coach, certified domestic violence counselor, relationship matchmaker, author, and speaker.

On this episode, Nekisha shares her journey to discovering her purpose, overcoming trials, keys to prosperity, becoming a complete woman and so much more.

ON MY MIND…

  • being okay with if you don’t know

LINKS AND RESOURCES MENTIONED IN THIS EPISODE

Ripl.com

Nekisha-Michelle.com

The Laws of Thinking – E. Bernard Jordan

The Power of the Praying Wife – Stormie Omartian

Spark & Profit Lounge (my free community)

THANKS FOR LISTENING!

Thanks so much for joining me for this episode of the Spark and Profit Podcast.

Have a question you’d like answered on the podcast? Head on over to Ask Lisa and share it with me.

Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please be sure to share it using either the social media buttons you see in the podcast player or at the side of the post.

Also, please leave an honest review for The Spark and Profit Podcast on iTunes. Ratings and reviews are extremely helpful and very much appreciated! They really matter in the rankings of the show, and I read each and every one of them.

And finally, don’t forget to subscribe to the show on iTunes to get automatic updates.

Until next time!

 

EP34: The Hottest Ways To Come Up With Content Ideas

SP Podcast EP 34

In case you haven’t heard content is King!  Simply put, the content you produce (and you should be producing content), needs to be good.

One of the questions I’m always asked is how to do I come up with content ideas?

In today’s episode I share five of the hottest ways to come up with content ideas!

Resources mentioned in this episode:

BuzzSumo.com

Spark and Profit Lounge (my private Facebook community)

THANKS FOR LISTENING!

Thanks so much for joining me for this episode of the Spark and Profit Podcast.

Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please be sure to share it using either the social media buttons you see in the podcast player or at the side of the post.

Also, please leave an honest review for The Spark and Profit Podcast on iTunes.

Ratings and reviews are extremely helpful and very much appreciated! They really matter in the rankings of the show, and I read each and every one of them.

Have a question you’d like answered on the podcast? Head on over to Ask Lisa and share it with me.

And finally, don’t forget to subscribe to the show on iTunes to get automatic updates.

Until next time!

 

SP33: Publishing Your First Book and The Benefits of Self-Publishing with Linda Dominique Grosvenor-Holland

Linda Dominique Grosvenor-Holland

Linda Dominique Grosvenor-Holland is a happy wife and the author of Bring Me Into A Wealthy Place. Her expertise on money and business has been featured in over 100+ publications and websites.

She assists new and seasoned entrepreneurs with monetization techniques and grasping the principles of creating passive income streams through her newly launched coaching platform.

On this episode, Linda shares some great tips on publishing your first book, the benefit of self-publishing and she also talks about the power of community and connections.

ON MY MIND…

  • taking time to enjoy life

LINKS AND RESOURCES MENTIONED IN THIS EPISODE

SixFigureYourPassion.com

Highly Reco

The Power of Broke – Daymond John

Spark & Profit Lounge (my free community)

THANKS FOR LISTENING!

Thanks so much for joining me for this episode of the Spark and Profit Podcast.

Have a question you’d like answered on the podcast? Head on over to Ask Lisa and share it with me.

Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please be sure to share it using either the social media buttons you see in the podcast player or at the side of the post.

Also, please leave an honest review for The Spark and Profit Podcast on iTunes. Ratings and reviews are extremely helpful and very much appreciated! They really matter in the rankings of the show, and I read each and every one of them.

And finally, don’t forget to subscribe to the show on iTunes to get automatic updates.

Until next time!

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