Why Creativity is a Must In Your Business

Why Creativity is a Must In Your Business

Marketing Success

Creativity is what will skyrocket your business from plain ‘ole average to exceptional. You can be a copycat and yield limited success but not many businesses succeed by being “me toos.” Instead, using creativity in your marketing, your product creation and a few other things all add up to success & dollars.

Using Creativity In Marketing

Creativity in marketing comes in so many ways.

The most important way creativity should matter in your business is in deciding how your company is branded.

How do you want to represent your company to others?  Do you want a “hey girlfriend” kinda feel?    A corporate touch?  Or a fun playful business brand?

Remember the brand style you decide will be the way people see your business now and in years to come, so give it some thought.

Next you need to consider creativity in your advertising.

Deciding if you should you use PPC, SEO, magazine ads or radio ads is important.  Consider some of the most creative ads you’ve seen, what stood out to you?

How can you make a complete stranger understand the most important aspects of your product or service in under thirty seconds?

Creativity comes into play in just about every aspect of marketing.  Marketers who are stuck on the predictable marketing path won’t see the results that thinking our the box can yield.

Creativity in Products

Have you thought about what really sets you apart from everybody else?  I mean come on, none of us are reinventing the wheel but our uniqueness sets us apart.

You can be selling baked bread, baby blankets or your web design services.  You should still create a unique product or service line that stands out from the crowd.

For example, Domino’s Pizza came up with the “Delivered hot in 30 minutes or it’s free” pizza.

A laundry company came up with the “call us and we’ll pick it up” concept.

A pet grooming company came up with the “mobile grooming” concept.

The secret to this is considering how you can market your thing with you personality, flair and uniqueness.

Creativity in Other Ways

There are so many ways to use creativity in your business.  For instance, the message in your voicemail or the shape/orientation of your business card.

The unique way you give others a free taste or sample of your product/service is a real opportunity to show creativity.

Your goal should be to something better or different than the way it’s already being done.  Customers will flock to you because you’re doing something nobody else thought of.

It can certainly be a little scary but when you build a loyal customer base and the money is rolling in, it will be well worth it. Most success in business comes from entrepreneurs who have creativity.

Remember this…  

[Tweet “Don’t be afraid to step out there, your biggest fear could be your most lucrative payoff. @BoldNewBiz”]

So integrate creativity in your marketing, customer contact & product design and reap the benefits for years to come.

Now I’d love to hear from you.  In the comments below share what makes your business unique.

Do you have a unique free taste or sample?  A very different way that you market your product or service?

Be sure to share how creativity sets your business apart.  Don’t be shy – this is FREE advertising!


Live Your Dream

Don’t you love to hear the answers children give when grown ups ask “what do you want to be when you grow up”?  The funny thing is this question allows children to create a vision of who they want to be.

The dream of being a doctor, lawyer or teacher is often turned into reality by the seed that is planted from this question.

Are you who you dreamed of becoming?

I’ll bet you have a dream that’s been brewing since you were a child or young adult.  What’s stopping you from turning your dream into a lucrative business?

Did someone tell you that you weren’t good enough?  Do you think you’re not smart enough?  Are you afraid it will be too hard to obtain?  Are you juggling too much right now and don’t think you’ll have the time?

Let me encourage you. I have an answer for every doubtful question you may have.

1.  You are good enough.  Let me start by saying “you is smart, you is kind, you is important”.  Remember that line from the movie “The Help”?  That is one of my favorite movies by the way.  Anyway, that line is so powerful.  No matter what you think your limitations are you can succeed. Everyone of us is given a talent or circumstance that can help another person.  Someone out in the world needs what you have.

2.  You’re not smart enough.  You may not have an perfect IQ but if you can read this post you can get paid to live your dream. Now go read #1 again.

3.  It will be too hard to obtain?  Stop being lazy and get to it.  Nothing in life that is worth having, comes without some  blood, sweat and tears.  If you start today you’ll be one step closer to living your dream. So take the first or next step.

4.  You have too much on your plate, you don’t have the time.  Okay, very few people have what I have on my plate so let me share.  If you can top this, then you can use this excuse.

I am a homeschool mom of six, I am a business owner, I have six kids which means life happens daily, my husband has health issues that require tons of medical follow up and treatment and my six children have extra curricular activities six days a week.

Keep in mind that any one of my cirumstances could lead down another rabbit trail.  For instance, someone could bump their head (trip to the ER), hubby may require several unexpected tests over a three day period (more trips to the Dr.), two of the kids may be in a tournaments during the same week, the airbag light might come on for no reason (this happened last week, and required a three hour wait and unexpected trip to Honda) – do I need to go on?

Remember this…

Continue Building Your Dream






The thing is you have to believe you can do it and do just that…do it. Stop believing the lie someone told you, stop making excuses.

It’s time to grow up

Ask yourself  “what can I do today to move toward monetizing my dream”? Then put one foot in front of the other and start.  If you need more motivation grab my free Biz Success Kit and listen to the “secrets to online success” MP3 audio.

What’s your when I grow up dream?  Are you living it or held up because of a negative belief?  Leave a comment below, I’d love to hear from you.